Our Express Tagging code captures actionable data from our partners’ site visitors regarding consumer shopping and purchasing behavior. In addition, our coding methods are compliant with the strictest industry standards regarding data collection as set forth by the NAI.
Our world-class “edge deployed” technology platform processes upward of 1 billion request per month across 250 data partners. Additionally, our proprietary co-operative audience exchange, CoEx, allows retail clients to access web audiences from suppliers and partners in their own campaigns and branded audience network. This, combined with our advanced data taxonomy of over 4,800 products and 6,200 brands, plus our segmentation infrastructure enables us to convert your audience data into targetable audiences coveted by advertisers.
Our advanced ad serving solution (AMS) enables retailers to monetize their on-site inventory via standard banner ads and dynamic product placements. Powered by OwnerIQ's recent acquisition of DiJipop, our AMS uses automated, advertising auction and reporting formats specifically designed for online retailers to maximize the revenue potential of their digital shelf space.
OwnerIQ is NAI compliant in the gathering of data as well as DAA compliant on the delivery of behaviorally targeted ads (OBA). We are Trustee certified and we are members of the Network Advertising Initiative. Our ads are subject to the AdChoice program and allow a consumer to see that they have been placed using cookie data. All of our data is anonymous and we collect no Personally Identifiable Information ("no PII"). Consumers can Opt Out of having cookie data collected.
Our proprietary world class Demand Side Platform (DSP), MostIQ, transforms branded audience data into highly effective online media campaigns. With integration across all major ad exchanges and yield optimizers, OwnerIQ's MOSTIQ system process over 2 Billion impression opportunities every day.
Our agency facing sales force has a national presence with offices in all major digital advertising hubs: New York (HQ), Chicago, Boston, and LA . Additionally, OwnerIQ is staffed with industry expertise to work with your merchants and suppliers to integrate your branded audience into their annual co-operative marketing programs.
OwnerIQ’s award winning marketing team provides each of our partners customized marketing support in the form of cross channel sales collateral, PR strategy and tactics, and request for proposal (RFP) response services. This enables our sales staff to effectively generate interest from suppliers, advertisers and ad agencies, in our partners’ new media properties.
Ad operations staff and ad serving technology manages delivery of each campaign against your branded audience as well optimization and performances against KPIs (Key Performance Indicators); Click through rate, Cost per visit, ROI, Cost per acquisition.
