Our Technology

OwnerIQ's technology stack was designed from the ground-up to deliver next generation audience targeting for advertisers and new capabilities for retailers and manufacturers to monetize their audience.

While many ad tech companies are content to build, buy, or tweak technology based on what they hear is the latest trend, OwnerIQ seeks to create solutions that will reinvent a category and transform our client's business. Technology is only one part of the equation. It takes thought leadership, an experienced staff and strategic partnerships to create game changing solutions.

Our MostIQ and CoEx platforms are the parts of our technology stack that are visible to our customers and the nexus of our technology and our solutions. Before "DSP" became part of the ad tech vernacular, OwnerIQ built the MostIQ platform based on what we saw as the future of audience buying. Today, clients believe our CoEx platform is the next generation solution that will revolutionize audience sharing and cooperative marketing between online retailers and manufacturers.

mostiq

MostIQ is OwnerIQ's proprietary Demand Side Platform (DSP) that enables our network to tag more than 200 million unique users each month and to decision on more than 4 billion impression opportunities per day.

OwnerIQ is vertically integrated from audience data acquisition to campaign delivery. Unlike point solutions knitted together, MostIQ allows us to control every aspect of the process to deliver the best results for our customers

The platform analyzes the millions of individual consumer product and brand interactions we see each day across our data network. MostIQ's advanced decision engine precisely manages each bid, in real-time, to deliver the best ROI for the advertiser . For example, because we have direct relationships with our first-party data providers, MostIQ can carefully manage every audience segment, even to the point of communicating audience scarcity data to our bidders and using that as part of the decision process. Why is this important? Because OwnerIQ can adjust bidding frequency and bid price in real-time based on audience scarcity. Platforms that are not vertically integrated with the data acquisition simple can't make these optimizations.

coex

OwnerIQ's Co-Operative Audience Exchange (CoEx), built on top of MostIQ, extends OwnerIQ's technology stack and vertical integration to include the next generation of audience management for retailers and manufacturers. CoEx enables online co-operative advertising, transforming consumer visits to retailer and manufacturer web sites into highly effective online co-operative marketing opportunities.

The only platform designed from the ground-up around industry practice, CoEx is the first platform for enabling online co-operative marketing by allowing retailers and manufacturers to securely and seamlessly share audiences and execute more precise online advertising campaigns.

data

Data is the new currency of marketing and OwnerIQ's technology stack allows advertisers to leverage this currency to gain a competitive edge. Our Hadoop-based data capture and analytics system leverages the vast amount of data generated by identifying audiences and examining the stream of impression opportunities to make better bidding and campaign management decisions as well as providing unique audience insights to advertisers..

OwnerIQ's P.O.I.N.T reports, based on our data analytics technology, is the only tool in the industry that provides in-depth insights on consumer preferences by indexing retailers, and manufacturers, web audiences against our database of 7,000 brands and 5,000 products.