OwnerIQ Adds Seasoned Advertising Industry Executive to Board of Directors.

OwnerIQ Survey Finds Product User Manual Plays Key Role
in Consumer Product Education and Brand Experience

BOSTON, MA — OwnerIQ, the first company to deliver customized, ownership-targeted media programs, today announced that Lisa Badeau has joined the company’s board of directors. Ms. Badeau is an executive vice president at Hill Holliday, a leading full-service communications agency offering integrated marketing and advertising solutions to clients such as Bank of America, CVS/pharmacy, Dunkin’ Donuts, John Hancock, Liberty Mutual, and Verizon Wireless.

User Manuals Are At Peak Demands. The Reason?
Not What You Think.

OwnerIQ Survey Finds Product User Manual Plays Key Role
in Consumer Product Education and Brand Experience

NEWTON, MA — The product user manual is an increasingly critical tool for both consumers and brand managers, according to a survey conducted by OwnerIQ, a company dedicated to helping consumers get the most out of their products. With more and more people turning to the Web for information, the often-overlooked user manual is fast becoming the primary source of product education and the most important part of the consumer brand experience outside of the product itself.

As Holiday Shopping Heats Up, OwnerIQ Launches Four New Self-support Web Sites for the Most In-demand Consumer Electronics

NEWTON, MA — With consumer electronics as perennial hot gifts for the holiday season, OwnerIQ, a company dedicated to helping consumers get the most out of the products they purchase, today announced the addition of four new Web sites for popular consumer electronic (CE) product categories to its growing network of self-support Web sites. Available at TV.ManualsOnline.com, Audio.ManualsOnline.com, CarAudio.ManualsOnline.com and PortableMedia.ManualsOnline.com, each site organizes highly sought, but often hard to quickly find, user manuals, how-to guides and other self-support information for common CE products.

OwnerIQ Secures $2 Million in Series A Funding

Company Solves Frustrating Consumer Problem of Finding Self-Support Information for Common Consumer Products; Creates New Opportunities for Advertisers

NEWTON, MA — OwnerIQ Inc., the first company to deliver customized, ownership-targeted media programs, today announced it has received $2 million in funding from Atlas Venture, CommonAngels and the Massachusetts Technology Development Corporation. The company operates a network of Web sites, the OwnerIQ Network, that helps people find user manuals and other self-support information for a broad range of consumer products. By aggregating consumer interest in many of the largest consumer product categories, OwnerIQ offers manufacturers and brand advertisers direct access to likely purchasers.

Learning how to use your new gadgets
The Miami Herald

If you're hunting for a manual, the OwnerIQ network of Web sites owns URLs including TV.ManualsOnline.com, Audio.ManualsOnline.com, CarAudio.ManualsOnline.com and PortableMedia.ManualsOnline.com. The company conducted a survey that 20 percent of Internet savvy consumers review product manuals before even buying the product. I never even thought of doing that, but maybe now I will.. . . . .

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Lost the TV Manual? OwnerIQ has the Answer
Seattle Post-Intelligencer

OwnerIQ has secured $2 million in startup capital that it will use to help consumers find thousands of user manuals for VCRs, digital cameras, microwaves and other home appliances. . . . .

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Stuck in Owner Manual Hell? OwnerIQ Funded
The Alarm Clock

Here at the a:c, we have been having a hell of a time getting our universal remote to work. So we turned to the Internet and like magic we found the manual. We may have OwnerIQ to thank. It operates sites like LaundryManuals.com, CarAudio.ManualsOnline.com, TheUserManualSite.com, TV.ManualsOnline.com, KitchenManuals.com, PortableMedia.ManualsOnline.com and Audio.ManualsOnline.com. . .

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OwnerIQ Looks Smart with $2M First Funding
Mass High Tech

Newton-based OwnerIQ Inc. reports receiving a Series A round of funding. OwnerIQ received $2 million in funding from Waltham's Atlas Venture, Lexington's CommonAngels and the Massachusetts Technology Development Corp., company officials report. . . . .

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OwnerIQ Closes $2M Round for Online User Manual
Venture Wire

OwnerIQ Inc., a company that helps people find user manuals online, has closed a $2 million Series A round.  Atlas Venture led the round with participation from CommonAngels and the Massachusetts Technology Development Corporation. Eric Hjerpe, partner at Atlas Venture, has joined the board of directors. . . .